July 9, 2020
Kevin Hart and The Emirates launch mega digital campaign to make dreams come true
Mars Shot campaign to empower three global winners to accomplish their wildest dreams

July 9, 2020 – A new digital campaign challenges people from around the world to set out and make their wildest dreams come true. The Mars Shot with Kevin Hart follows on from his successful ‘Moon Shot’ campaign, but takes things a step further.

The Emirates has partnered with Kevin Hart to make three people’s crazy dreams come true, encouraging people to imagine the impossible and set goals and motivations that show there truly are no limits when people dream and set out to accomplish their dreams.

Online users across the world can share their dream in a one-minute high-quality video and post it to their Instagram accounts using #MarsShot. After stages of public voting and evaluation, three inspiring dreamers will have their impossible become possible after they are officially announced in a live virtual event, to be hosted by Kevin Hart, on July 29, 2020.

Megastar Kevin Hart’s collaboration with The Emirates, will support passionate dreamers who have big, inspiring and impactful ideas that bring a positive change to their own lives and communities across the world.

The Mars Shot aims to spread positivity, unite people towards the human desire to grow, and highlight their capability to achieve the impossible with willpower and determination. he campaign has been inspired by The Emirates’ own Mars Shot – the launch of the Emirates Mars Mission’s ‘Hope’ probe to Mars on July 15th 2020.

Kevin Hart, who emerged from humble beginnings to become the world’s highest grossing comedian and a highly sought-after movie star, added “Through this campaign, we dare people to dream. We dare them to make their goals in life so big and show them that what they have thought of as impossible, is possible.”

The comedian, actor and producer noted, “We hope to create a positive momentum and share inspiring stories that reminds people of their wonderful ability to dream and make anything happen with determination and willpower. I could not find a better partner than my friends in The Emirates to carry this message forward and enable people globally to accomplish what they have long wished for. I am committed to empowering individuals to change their realities to the better.”

Alia Al Hammadi, director of the Emirates Nation Brand office, said, “Since its foundation, The Emirates has united people from more than 190 nationalities to fulfill their utmost potential. This investment in the human capital has, in return, driven the nation’s rapid growth and development to great strides in less than half a century. At a time with unprecedented global change and uncertainty, our hope is to inspire, create and build a bigger sense of community and togetherness to uplift and encourage the next generation.”

She added, “Together with Kevin Hart, this campaign is the first step towards bringing the world’s youth together and inspiring them that the impossible does not exist with resilience and determination.”

The Mars Shot campaign is part of The Emirates’ wider mission to make global contributions that help build a better future for humanity. To this end The Emirates is committed to making these dreams a reality.

On July 15, 2020, the young nation will lead the Arab world’s first space mission through its Hope probe to Mars, which will contribute to global efforts to explore the Red Planet. The probe will gather comprehensive data on the Martian atmosphere to be shared for free with over 200 research centers and institutions across the world.

Participation Stages

To be eligible for the competition, participants need to follow @marsshotuae on Instagram before posting their videos, which must not exceed one minute, under #MarsShot. Submissions close on July 19, 2020.

Entries will be evaluated based on the originality and personal association with the dream, impact, message content and quality of presentation. Dreams submitted need to be tangible and practical to achieve on real grounds.

Once submissions end, the judging panel will shortlist 15 finalists on the campaign’s official website www.marsshot.ae and invite the public to vote for the top five dreamers. On July 24, 2020, the shortlisted five will be announced.

After further panel interviews and evaluation, Kevin Hart and a representative from The Emirates will announce the three winners in a live virtual event livestreamed on July 29, 2020.

Mars Shot is open to all nationalities and age groups across the world.

For more information about the campaign, visit www.marsshot.ae.

About The Emirates and its Hope Mars Mission

Since its foundation on December 2, 1971, The Emirates has led a unique accelerating journey of development from the desert to becoming one of the world’s most advanced nations in less than half a century. It has quickly moved to become a bustling business hub and a cosmopolitan that makes huge strides in technology, science, renewable energy, and transport with a global footprint.

Beyond housing record-breaking landmarks and destinations, the young nation brings together people from over 190 nationalities to live in harmony, coexistence and peace, and seize unlimited opportunities to fulfill their potential. It presents an inspiring success story of the power of the human potential and imagination in driving change and progress in societies.

Leading with the slogan “impossible is possible” that has long shaped its journey, The Emirates is now embarking on a historic space mission to Mars through an unmanned probe named ‘hope’. When it enters the Red Planet’s orbit in 2021, the Hope Probe will mark the nation’s 50th anniversary with a global message that the sky is not the limit, but the beginning of dreams.

The probe, which will blast off to space on July 15, 2020 in the first Arab interplanetary mission, will provide the first global picture of the Martian atmosphere, contributing to global efforts to solve Mars mysteries. It will gather new Mars data to be shared for free with more than 200 research centers and institutions, giving a deeper insight on the potential of life for humans on Mars and other distant planets.

The Emirates’ mission to Mars transcends a scientific goal: it sends an inspirational message to young generations that nothing is impossible to achieve with hope and determination.

Partnering with Kevin Hart

The American stand-up comedian, actor, producer and #1 New York Times bestselling author Kevin Hart has become a widely admired motivational speaker whose inspiring success story continues to present a live embodiment of the power of resilience, positivity and devotion.

Parallel to The Emirates, Hart’s unlimited ambitions and determination propelled him to overcome challenges and achieve overwhelming success. He reflects the country’s commitment to empowering, lifting and inspiring people from all the world to stay true to their dreams.

Hart’s continues to give back to the community through his ‘Help from the Hart’ Charity Foundation that provides financial scholarships to enable youth to receive high-quality education, supports underserved communities and assists people with medical needs. His unwavering passion to assist people across the world makes him the ideal candidate to lead the mega social media campaign that aims to spread hope and remind people of their ability to achieve anything they set their minds to.